If your website does not rank on the first page of SERPs (Search Engine Result Pages), you might not get organic traffic. More specifically, the first few organic results account for more than 60% of all the clicks. Hence, it would help if you create your content compelling enough, making it SEO friendly and resonates with your target audience.
This article is explaining the top SEO friendly content writing tips that actually drive impactful results.
SEO Content Writing 101
SEO content writing is the technique of creating useful content by implementing the right keywords. When you naturally use the target keywords in your content, it improves the chances of getting ranked in higher search rankings. Here are some of the tricks that will help you to create compelling SEO friendly content;
- Conduct keyword research before initiating the writing process
- Structure your content properly (use headings, subheadings, and bullet points)
- Use small paragraphs rather than a long one
- Optimize meta descriptions of the content
- Create catchy titles and headings
Now let’s move on to exploring the tips for SEO friendly content writing that drives results.
Write content for users and search engines
Undoubtedly, SEO content marketing often helps to improve search rankings; however, you also want to write content that engages the audience. Hence, focus on creating content tath is easy for readers to digest while making sure the content flows naturally. Instead of bombarding your readers with a sales pitch, converge on creating useful content that discusses their pain points and assists them in solving problems.
Adhering to short paragraphs and simple words in your content copy allows readers to scan your content and pick up on the most important points. Also, you can add relevant images, videos, and infographics to catch readers’ attention and interest.
Create content that matches search intent
Matching your content with the users’ search intent is essential to get it found. Use long-tail keywords, which improves the chances of covering the most searched phrases. Consider search intents such as navigational, informational, commercial, or transactional while writing the content. This will help in creating content to match search intents.
Focus on quality content instead of the length
Publishing short, useful content is far better than creating long content that does not help the users. But, some SEO experts claim that lengthier content has higher chances of top-ranking positions, but it is not always the case. If you want to get top rankings with your SEO content writing, you must focus first on quality and then quantity or length.
Add internal links to your content
Adding internal links to relevant content on your site encourages visitors to locate content on the website that matches their search purpose, acknowledges their questions, and assists them in learning more about your business. Internal linking is a vital component of your website’s structure and navigation; also crucial for SEO.
Linking new content on your website from the existing posts makes it simpler for search bots to crawl and find your new content. This process makes it easier for search engines to index your content improves your chances of acquiring a top search result spot.
Include enticing CTAs to the content
You want to emphasize SEO friendly content to improve the rankings in search results and offer value to readers. However, if readers make it to the end of the content post and are left unguided, you won’t accomplish your mission.
Therefore, when creating SEO content, do not forget to include clear. Place the CTAs in the prominent position that will tell readers what to do next.
Promote content of different platforms
Last but not least, when you want to drive results through SEO friendly content, you need to promote the content on different digital platforms like social shares.
Besides, When you get a link back from credible sites link to content on your website, it makes your site resemble more authoritative so that search engines will rank your content in higher positions in SERPs. SEO and content marketing can also help you to promote content on different platforms.
Well, creating SEO friendly is the first step to make your content found by the users. Of course, it is a must to write content for users along with keeping SEO factors in mind. If you are looking for SEO and content marketing services, WebDigiDart is here to help!
Let’s connect to create content that resonates with your target audience while considering SEO elements, which will drive results. Let’s talk now!