Digital Marketing for small businesses

Digital Marketing 101: A quick guide for small businesses

Starting a new business? OR

Want to get early traction for your small business?

Attracting customers and expanding business growth are essential. Especially when you operate a small business, you need to have strategic marketing agendas to run a sustainable business. 

Because of the fierce evolution of digital media, small businesses need to use digital marketing for optimal business growth. 

If you want to level up your small business growth, we have got you covered. We are presenting a comprehensive introduction to digital marketing. 

What is digital marketing 101?

Digital marketing is the process of using online media to promote and sell products or services. Most common digital tactics include social media marketing, search engine marketing, email marketing, content marketing, and online reputation management. 

When you own a small business, you can leverage digital marketing to attract and retain customers. However, you need to use digital marketing tactics strategically. 

How digital marketing works?

Digital marketing and traditional marketing work on the similar concept of promoting a business and getting more customers through different media. In fact, around 60% of the world’s population uses the internet, forcing companies to adopt digital marketing. 

Hence, digital marketing has succeeded most conventional marketing tactics because it’s designed to reach tech-savvy customers quickly and effectively. While considering small businesses, digital marketing services can help you expand the business to reach an affordable cost. 

In most instances, digital marketing employs online platforms like social channels, email marketing, search engine optimization, and content marketing to promote a business and acquire customers. 

When you want to win the game while using advanced online marketing practices for your business, collaborating with a reputed digital marketing agency would be a wiser decision. Initially, there will be requirements to craft customized digital marketing strategies where the hired company can help you. 

Steps to create digital marketing strategies for small businesses

Step #1 Define marketing goals

This is the first step to augment digital marketing efforts for your business. You can expect better results while having defined goals in your hand. For instance, do you want to attract web traffic? Do you need leads? Or do you want to build recognition?

Having clear goals and agendas will help you to get quick and effective results. However, be sure to have SMART (Specific, Measurable, Attainable, Realistic, and Timely) goals. 

Step #2 Research your target market 

Before going live with your business, you must need sufficient information about your target market. The research essentially helps to differentiate the needs and wants of the target audience. Hence, you can offer valued products or services to the customers. In addition, the extensive research will help you to understand common market trends that your target audience follows. This will help to know where your audience is going, and taking specific actions will improve customer engagement. 

Step #3 Build buyer personas

This is the crucial step when launching a new business. You must have a clear understanding of the primary target audience of your business. More specifically, you need to have answers to the following questions;

  • Who are your target customers?
  • What are their needs?
  • How they make purchase decisions?
  • Where do they look to buy products or services?
  • Which online platforms they use?

Once you get the necessary answers to the above questions, create buyer personas for the ideal customers. This will help to the personalized shopping experience for the potential customers. Of course, the buyer personas will change from time to time. But, enlisting such details will help to keep you on track throughout. 

Step #4 Conduct SWOT analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This analysis is essential to identify the potential possibilities to expand business growth and understand the likely threats while strategizing business establishments. A well-researched SWOT analysis is necessary to curate distinguished digital marketing strategies. 

Additionally, tops ways to promote your business through digital marketing services include; 

  • Social media marketing 
  • Search engine optimization
  • Content marketing
  • Email marketing
  • Online reputation management
  • Influencer marketing

Want to get affordable digital marketing services? Your wait is over; connect with us to take advantage of digital marketing to level up your business growth. WebDigiDart offers full services digital marketing services for all businesses. 


Devanshi Trivedi


Devanshi Trivedi is a digital marketing geek, enthusiast, blogger, and the owner and CEO of WebDigiDart, a digital marketing agency.